Bluecoat Logo
IT Ops Modern Malware
Demand Generation Campaigns
Region Argentina, Brazil, Mexico
LanguageSpanish & Portuguese

This demand generation campaign provides a proactive approach to setting qualified appointments with the offer of a Nintendo® Wii at the conclusion of the meeting.

This campaign is designed to better educate end customers about Blue Coat’s leading web security solutions in 40 minutes The next generation of security risks highlight next-generation messaging: social networking threats, advanced persistent threats (APTs) and mobile user threats

  • Increase Sales in 20%
  • Set appointments with potential customers in 80%
Database construction through a telemarketing process based on the TOP 500 companies from: Peru, Chile, Colombia, Argentina, Brazil and Mexico
Campaign image source file and content adjustment into Spanish & Portuguese
Integrated campaign launch to target database. Online campaign blasted by Blue Coat and printed campaign delivered
Confirm the reception of integrated campaign through telemarketing, follow-up with Meeting Maker calls to schedule sale visits
Nintendo Wii - call to action fulfillment after meeting completion.
Meeting Maker Conversion
Lead Generation Effectiveness
Sales Conversion