, Spanish and Portuguese
Demand generation strategy designed to introduce the “Bring Your Own Device” business solution to IT decision makers within top rated organizations.
Citrix was looking to position a business solution across the region with a direct touch strategy to generate face-to-face meetings with key decision makers. We developed the digital and direct marketing communications to reach C level executives offering a tangible gift to demo the solution. The strategy followed a two part gifting deliverable to generate an opportunity to connect the sales representative with the decision maker.