Optime Consulting

Region
AMERICAS

Language
English , Spanish and Portuguese

Region
AMERICAS

Language
English , Spanish and Portuguese

Demand generation strategy designed to introduce the “Bring Your Own Device” business solution to IT decision makers within top rated organizations.

Citrix was looking to position a business solution across the region with a direct touch strategy to generate face-to-face meetings with key decision makers. We developed the digital and direct marketing communications to reach C level executives offering a tangible gift to demo the solution. The strategy followed a two part gifting deliverable to generate an opportunity to connect the sales representative with the decision maker.

Goals

Introduce a new and innovative business solution for mobile working
Create a direct marketing piece to generate interest in learning more about Citrix and its solutions
Reach out to C level executives and generate face-to-face meetings
Prospect new business opportunities and create pipeline

Introduce a new and innovative business solution for mobile working
Create a direct marketing piece to generate interest in learning more about Citrix and its solutions
Reach out to C level executives and generate face-to-face meetings
Prospect new business opportunities and create pipeline

Actions

Create a disruptive marketing campaign to capture the attention of our target audience through different techniques and generate sales meetings, prospect opportunities and build pipeline.