Optime Consulting

Region
Mexico

Language
Spanish, Portuguese, English

Region (LATAM)
Argentina, Brazil, Mexico

Language
Spanish & Portuguese

This demand generation campaign provides a proactive approach to setting qualified appointments with the offer of a Nintendo® Wii at the conclusion of the meeting.

This campaign is designed to better educate end customers about Blue Coat’s leading web security solutions in 40 minutes. The next generation of security risks highlight next-generation messaging: social networking threats, advanced persistent threats (APTs) and mobile user threats .

Goals

Sales increase of 20%
Appointment setting with potential customers - 80%

Sales increase of 20%
Appointment setting with potential customers - 80%

Actions

Database construction through a telemarketing process based on the TOP 500 companies from: Peru, Chile, Colombia, Argentina, Brazil and Mexico .

Campaign image source file and content adjustment into Spanish & Portuguese .

Integrated campaign launch to target database. Online campaign blasted by Blue Coat and printed campaign delivered .

Confirm the reception of integrated campaign through telemarketing, follow-up with Meeting Maker calls to schedule sale visits .

Nintendo Wii - call to action fulfillment after meeting completion.

Results

40

%

Demand Generation Conversion
20

%

Lead Generation Effectiveness
80

%

Sales Conversion

More about Demand Generation