An official point system that drives key products and winning behaviors based on quarterly business objectives has been implemented. These points serve to reward Sales Reps for their commitment and sales performance. Program members have full visibility of Adobe’s products and their respective value in points, which then allows them to redeem points for prizes from the broad variety of options available in the prize catalog. In addition, the program offers a complete report module for visibility of performance and results in 4 languages, covering the diversity of the region. From initial development, to continuous communication strategies, daily member care, and prize fulfillment, Optime offers Adobe one focal point for the complete management of the program.