Citrix BYOD
Demand Generation Campaign
Region
AMERICAS
Language
English , Spanish and Portuguese
Region
AMERICAS
Language
English , Spanish and Portuguese
Demand generation strategy designed to introduce the “Bring Your Own Device” business solution to IT decision makers within top rated organizations.

Citrix was looking to position a business solution across the region with a direct touch strategy to generate face-to-face meetings with key decision makers. We developed the digital and direct marketing communications to reach C level executives offering a tangible gift to demo the solution. The strategy followed a two part gifting deliverable to generate an opportunity to connect the sales representative with the decision maker.
Goals
  • Introduce a new and innovative business solution for mobile working
  • Create a direct marketing piece to generate interest in learning more about Citrix and its solutions
  • Reach out to C level executives and generate face-to-face meetings
  • Prospect new business opportunities and create pipeline
  • Introduce a new and innovative business solution for mobile working
  • Create a direct marketing piece to generate interest in learning more about Citrix and its solutions
  • Reach out to C level executives and generate face-to-face meetings
  • Prospect new business opportunities and create pipeline
Actions
Create a disruptive marketing campaign to capture the attention of our target audience through different techniques and generate sales meetings, prospect opportunities and build pipeline.
Results